Orange Air introduces the BULC concept for low fares
Inspired by the “low fare” actions of the previous days, Orange Air subsidiary Ancillary Services (Anser) developed the Budget Ultra Low Cost concept for Airlines which can’t make a decent profit with their “business as usual”.
The BULC concept is a complete package of Airline and Airplanes to be operated as a wet lease contract. (Dry towels are a standard part of this agreement, of course!).
The Airline is named “Chicken Wings, A Low Bucket Airline”, with the catchphrase “All you can (s)eat”. Passengers pay € 1,- for the ticket, but are charged for the food they eat on board. In this case regulations (and prices) for high class restaurants are applicable and not Aviation regulations.
This opens up new oppertunities for doing business.
For facilitating these offers Orange Air has a new subsidiary, named Orange JUICE. This new operating company specifically deals with aircraft “gained” in starting new airports, but not one of the regular types operated by Orange Air’s main operating subsidiaries International, Regional, Midea and Cargo.
They were accepted JUst In CasE, hence the name JUICE for their new parent company. Orange JUICE planes have a seperate livery and are easily recognisable:
